Okay, well the trade show was a great success! The guys had an easy time getting our 10′ Curved Pop Up assembled with the full color graphics, the Supreme Banner Stand looked great and helped attract traffic from down the hall of our ballroom. Our table cover matched, but unfortunately we ran out of time to print the table runner. That would have really been the icing on the cake. Next time!
We had a great day talking to dozens of business owners and I made the rounds with some of the people displaying. Two of our neighbors needed signs. We actually delivered one the day of the show. A banner for his booth. The other neighbor needs something for an upcoming trade show.
I stopped by and spoke with a nice gentleman from SCORE who had run a print shop for 30 years. There is a wealth of information available from this group of retired professionals. I’ve worked with them in the past on our marketing plans with great success. What a great group. I strongly suggest anyone starting a business, or running a business utilize their years of experience to help them out. And the advice is FREE!
We also stopped by and said hi to the people at the MA Supplier Diversity Office. A reminder that my application for approval as a Women Owned Enterprise has been sitting in my inbox since I attended the seminar in January. Time to get on that!
The lead scanner provided by the trade show folks was great. We scanned peoples nametags and the next morning were e-mailed a list of contacts. Nice feature! We still of course ended up with dozens of business cards which we will add to our contact database. And, best of all, about 10 or so leads for potential clients who had an immediate sign need.
Well, now off to contact some of those leads and see how we can help them advertise, inform and direct! As easy as 1-2-3!
Heading to a Trade Show? Stop in, Call, or E-mail Us for information on the hundreds of products we carry to make your next trade show a success! We look forward to hearing from you.