How Can Signs Help Boost My Online Presence?

Online advertising is an excellent way to promote your business. We use online advertising through Google and Bing advertising. It helps our customers find us easily on the internet and directs them to our website www.signs123.com. However, online advertising alone is not enough for many businesses. You must supplement your online advertising, especially if you are a retail establishment, restaurant, hotel, or other consumer product, with effective signage and occasional print advertising to get the best results.

At Express Sign & Graphics, Inc, we offer all types of signs to help you promote your business and your website. Attractive vehicle graphics noting your business name, address and website are a great way to advertise any business. You get a real bang for your buck with vehicle lettering.

Consider this, an average van lettering costs around $600.00. This advertising is working for you 24/7/365 on the road, on the job, in your parking lot and in your neighborhood. Not to sound like a car salesman, but annualized at $1.64/day that’s is a bargain. With an average lifespan of around 5 years for your van, in reality, it’s more like $.34 per day.

Say you are a painter and your average residential painting project generates $1,000.00 in revenue. If a neighbor sees your van on the job at a neighbors house and needs some work done, you just landed a $1,000 job with a $.34 ad! Multiply that by repeat business and referrals and you just can’t beat it!

Other examples are businesses such as gyms, dance schools, day cares and pre-schools. Use an inexpensive corrugated sign, or a bunch of corrugated signs and you could sign up 5, 10, 20 new clients! All for a easy $48.00 for a double sided corrugated yard sign. Even cheaper if you order a few signs. Again, one dance student that generates monthly revenue of $100.00/month for 9 months/year = $900.00 in revenue for a $48.00 advertisement. Multiply that by say 10 students and you have an impressive rate of return on your advertising dollar.

Even better, put your website on your sign and viewers can log on, get the class schedules, the dance styles you teach, registration info and so much more. Signs are much more cost effective than pay-per-click at driving clients to your website. They advertise to potential customers in your specific area, when you are looking for business, and send the message you want them to see. Using pay-per-click, you might get 1,000’s of impressions and a few visitors, but are they really buyers in your area?

Keep in mind that your signs need to be simple and effective. http://ezinearticles.com/?Does-Advertising-With-Signs-Work?&id=2385260. This Ezine Article has some great perspective on designing your sign. Get the message across quickly and effectively. Color adds impact, graphics add impact, but overdoing it, putting too much information or a small hard to read logo will work against you. Keep in mind, a sign advertisement is not your business card, it can’t have every detail about your company, but must get across what you sell and how to contact you.

Check in next week for up to date information on making signs work for your business!

Need more information on a sign project you are thinking about? Our talented staff of professional sign designers are ready to help you. Give us a call at 978-250-9890. We can visit your site to help you design your signs, or you can stop in our showroom Monday – Friday 8:30 am – 5:00 pm to see samples of our products and speak directly to a designer.

We look forward to seeing you!