Juggling your marketing strategy to improve your sales is a necessity these days. Understand the impact of signage.
However, many business owners tend to underestimate the impact of their signage on their target audience. Thus, they often overlook potentially valuable marketing and advertising opportunities only on premise signs can provide.
Expanding the use of signage as a key advertising tool will encourage more business and ensure that your business stands apart from other similar businesses in your neighborhood. On average, business owners realize a 5-20% increase in new customers from new or improved on-premise signage. Furthermore, effective signage increases impulse purchases. This is especially true for restaurants, convenience stores and retail establishments in locations with foot and auto traffic.
According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.
What Kinds of Signs Can Have the Best Impact on Your Business?
What Other Kinds of Signage Should Business Owners Typically Consider?
To make your business stand out from the competition, fine-tune your signage-marketing strategy.
Often, the smallest details can add up to deliver big results. Therefore, ensure that you employ an assortment of signs for enhancing the visibility of your business.
Uses and Types of Outdoor Signs and Indoor Signs
Outdoor signs aim at grabbing the attention of prospective customers before they enter your store or establishment.
Thus, they will focus on being easy to read for drivers and foot traffic. Lighted signs and LED Channel Letter signs offer the highest impact and return on invesment.
Indoor signs typically help customers navigate the interiors of store, restaurant or service establishment and announce special purchase items, new product, and sales.
Cut Letters and Logos
We use computer-controlled routers or laser cutters for making Fabricated Letters. Letters are cut from materials like stainless steel, aluminium, acrylic and High Density Urethane. These types of sign letters can be installed on walls to indicate departments or product areas, on hanging signs to label isles or departments, and in customer service areas to help customers navigate. A wide variety of substrates and laminates can be used to create signs that look like wood, metal or glass. Contrasting colors and appropriate letter height for viewing distances ensure that your cut letters are readable.
Posters and Banners
Posters and banners offer inexpensive signage and displays. These can be hung on windows, from the ceiling, on your exterior pylon sign, or even freestanding in a wide variety of banner stands and display holders. Both of these sign types are relatively inexpensive and can be used then thrown away, or rolled up and saved for future events. Banner stands allow for easy change out as your seasons or specials change.
Perforated window graphics, static cling graphics and vinyl lettering provide an excellent means to increase your advertising at a reasonable cost. These can be changed seasonally, or can be left up as permanent advertising. You can use window graphics to repeat your logo, advertise your store hours, announce product specialties and more. Many cities and towns allow around 20-25% of your windows to be lettered without permitting.
A-Frames and Sidewalk Signs
A-Frame signs are great for putting near the roadside to advertise specials, store openings, or events. A-Frame or sidewalk signs are inexpensive and allow for easy and cost-effective advertising.
LED Channel Letters and Lightbox Signs
Nothing increases business better than an internally illuminated sign. These signs are the most effective type of exterior sign for any type of business. Carefully designed with the appropriate sized letters and contrasting colors, these types of signs are ideal for any type of business. LED Channel letters can be front or back lighted. Lightbox Signs can be flat or formed panels and can offer features such as manual or LED readerboards to increase your advertising space.
Aluminum, Wood and PVC Panel Signs
Cost-effective and virtually maintenance free for years, these types of signs can help you market your business. Combining these types of signs with attractive goose neck down lighting increases your visibility an exposure.
Formed plastic letters, fabricated aluminum or stainless steel letters or logos, and cut PVC or acrylic letters and logos are a great option for your building exterior. For Quick-Lube Oil Change stores, car dealers, gas stations, retail and others, this is a attractive way to label service bays, store entrances, customer service areas and more.
Carved and Sandblasted Signs
These signs are a great option for business areas that may be in downtown areas, historical districts, or for a business looking for a more professional or even rustic look. Signs can be wood or High Density Urethane and can be made for freestanding or wall signs in virtually any shape or size.
Parking Lot Signs
Often overlooked, but effective as a marketing tool, for customer convenience and for safety, parking lot signs are key to completing the look of your business. Used for special parking spots (employee of the month, handicapped parking, mothers with infants parking, etc.) these signs offer an additional avenue to display your logo and branding.
Awnings can be your only signage, or an architectural feature on your building. Today we can custom print fabrics with your logo or custom striping and colors to match your branding. Don’t overlook the marketing and branding potential of this attractive type of signage.
Need some help with ideas for signs to increase your store or restaurant sales? Call us today. (978.250.9890 or 1.877.SIGN123)
We will be happy to visit you and offer some suggestions for how you can increase visibility and sales!
Have ideas and need pricing? Call us (978.250.9890 or 1.877.SIGN123) and we can help you make those ideas a reality.