How To Design a Truck Lettering that Gets You Business
After 20 years of designing and lettering thousands of trucks, I’ve learned many things about how to make my customers happy and what gets them business. There are a number of key factors to consider when lettering your vehicle or truck for your business.
With millions of lettered and wrapped cars and trucks on the road, you want to get your message across quickly and effectively. Too much information or too little information can make it difficult for potential clients to get the information they need to decide to call you.
Yes, truck lettering is an extension of your branding. It is possibly one of the largest advertisements you will ever have. This means it is critical that you get a quality truck lettering job that portrays the message you want to send about you and your business.
In the chart above, I’ve pointed out a number of important items that should be part of any vehicle lettering package. For companies with different types of vehicles or other equipment, it’s important to keep that consistency in design throughout all of your trucks. An experienced graphics designer that works with truck lettering should have the forethought to consider that when coming up with a design for you.
What Information Should Go On My Truck?
There are a number of key elements that all businesses should include in their vehicle lettering. Specifically if they are using it for advertising purposes. As in any writing, you want the Who, What, How of the message to be the most important and visible parts of the vehicle. This means your
- Business Name and Logo
- What you do and who for
- How a customer can contact you
Other information can be added as needed such as Licensing Information, Specialities, decorative graphics, truck numbers and other items.
Examples of Truck Lettering Projects Using Our 10 Step Recommended
Want to really make a statement?
Full Color Images, graphics and Pantone Color Matched graphics increase the cost of your Truck Lettering project. However, the Return on Investment is often well worth the extra cost. When your vehicle is on the road or on a job site you are getting hundreds of impressions per day. Truck Lettering is a great advertising resource and works for your 24/7/365.
If you are looking to make an even bigger impression, you can’t beat Vehicle Wraps and Partial Wraps to get your business noticed. For even more branding opportunities, consider lettering your tools and equipment. Hard hats are a great place to add your brand and give your employees a professional look.
Have a vehicle or fleet of vehicles you need lettered?
We are happy to get you a fast quote and get your vehicles in and out of our facility Fast. Our staff is great at designing an effective Truck Lettering and Vehicle Lettering or recreating lettering you already have on another vehicle. We also offer onsite service, at your location or even on your jobsite.
Are you a Do-It-Yourselfer? Call us (978.250.9890 or 1.877.SIGN123) for Vinyl Decals and Full Color Decal printing/cutting.
We are happy to help and promise fast service with a smile! Our products include 5, 7 and 9 year Oracal vinyls as well as full color graphics printed on high quality vinyl with lamination and contour cutting available.
For those who want temporary signage for their vehicles check out our Magnetic Sign page. We can fabricate full color or vinyl lettered magnetic signs up to 2′ high by any length.