Are you looking for some new ideas to refresh your office or business after Covid-19?
Covid-19 has robbed many of us of some good months of business and our offices and businesses have sat empty for a while. Maybe now is not a bad time to take a look at where your business might need some updating. Are you ready to refresh your business and get back to work?
Have you considered a Logo Refresh? A new logo, colors and image can inspire you to be more creative with your business and get a jump start on some new marketing efforts. Simple updates of colors, images and logos can create a feeling of newness and excitement for you, your customers and your employees.
Where can you start to make your business feel refreshed?
Begin at the beginning! A good start would be to take a look at your Exterior Signage. Some things to review are:
- Is your signage lighting properly?
- Does it have your newest logo and information?
- Are the colors fading or vinyl peeling?
- Is it giving my potential customers the right impression/feel about our business?
- Is it up to code?
Keep in mind that your exterior sign is the first impression potential customers get about your business. Make it a good one. As signs age, they fade, lights dim or stop working, colors don’t pop and even information changes. Your exterior signs create the “image” for your business. Be it professional like an accountants office, trendy like a retail store, or exciting like an event space, your outward appearance drives that feeling to your potential customers and clients. Make sure your signs reflect who you are as a company and what you want your customers to see.
What other simple and cost-effective ways can I update my business exterior?
Moving on, have you checked on your parking lot signage lately? Are handicapped spots clearly marked and to ADA requirements? Are ramps clear for access? Do you have special parking spots that need to be labeled for curbside pickup, employee of the month, or other special needs? Parking signs are an inexpensive way to refresh your business and keep you looking professional and on top of your game. If your posts are bent, your signs are rusted and the information is out of date, what message are you giving your customers?
At around $50/sign, you could have new attractive parking lot signs that make you stand out and make your customers feel welcome.
Windows are the Eyes Into Your Business
Now on to the entrance of your business. Do you have logos on your entry way and clear indicators as to what is a customer versus employee or delivery entrance? Are your hours of operation updated and looking good? Missing colons on times, i dots that have fallen off and other window lettering issues can make it look like you don’t care about your businesses appearance. Now is a good time to make sure those things are up to date. Full color logos fade in time. Is it time to refresh that? Window Lettering and full color window graphics are an inexpensive way to keep your business looking great.
Fresh Posters in the windows, perforated vinyl full color graphics, frosted logos or designs are other ways to make the windows into your business attract interest and new customers.
Are you showing your customers your “image” and style inside and out?
Heading inside, do you have a nice logo in your reception area to continue your branding efforts and make clients and customers feel like the are in the right place? I metal or Acrylic Logo sign in your lobby looks professional and shows your pride in your company. You can use one or multiple colors per your logo design, or add Brushed Aluminum, Copper, or other attractive metal laminates to match your lobby or business interior.
Other important items to check on are secondary signs for patients and clients that tell about payment, insurance and other specifics they need to know. Are those fresh and clear to read? We have options that allow you to use paper inserts to change up your messaging as needed quickly and inexpensively. These signs are easy to keep up to date and look great.
Moving through your business it might be a good idea to review other areas that might need to be refreshed. If you are a retail store, do you have attractive Isle Markers and Wall Lettering to showcase your product lines and attract people to specific areas of your store where you want to increase sales? Do you have Banner or Freestanding Displays showcasing specials, new products or a sale? Maybe some information about a specific product line would help to increase impulse buys and let customers know about new products.
For medical and dental establishments, there are plenty of opportunities to make your patients feel and ease while in your care. Some items to check on:
- Are your offices and patient rooms clearly marked?
- Is it easy for your patients to find the restroom or their way around your exam rooms?
- Is your artwork attractive and comforting?
Nothing puts a patient at ease like a clean and up to date office. Consider acrylic panels with soothing images such as oceans, mountains or soothing colors. Advertise a specialty such as whitening or cosmetic surgery with attractive posters and frames. Are you meeting ADA requirements? It’s important that you make access easy for all of your patients and clients. ADA required signage ensures that they can easily find their way, even with a vision issue or disability.
Clean and easy to read menus are key to making it easy for your customers to order. Use visuals such as photos of your food to create an appetite for what you are serving. Menus should reflect the restaurants style and be easy to change out as pricing and items change. Posters are a great way to showcase Seasonal Specials and Special Offers. A snap frame makes graphic changes outs easy and come in a wide variety of colors and sizes. Add some lighted graphics throughout your establishment to increase visibility.
Manufacturing, Distributors and Wholesale
Don’t overlook how a refresh would help your employees feel better about coming back to work. Covid-19 has made wanting to go to work a difficult decision for many. Why not welcome your employees back with some exciting signs and graphics to make them feel special.
- Have you looked at your facility to see if you need some additional signs to help keep business moving smoothly?
- Perhaps Shelf Designator Signs, directional signs, OSHA Safety Signs and other signs to help improve your manufacturing flow and keep social distancing working might be in order?
- Maybe you need some new signs to indicate to social distance in cafeterias, conference rooms and other gathering areas.
- How about an evacuation plan? Are your Evacuation meetup area signs up to date?
- Adding graphics to large pieces of glass also prevents people from walking into the glass and getting injured.
We are all looking to get back to our normal routines and get our businesses back on track. These are just some ideas I came up with to make getting back to work more exciting. I could go on and on with ideas of how to help you rejuvenate your business office, retail establishment or manufacturing facility. We have so much to offer our customers with great products, great ideas and top-notch service. Give us a call today at 978-250-9890 and learn more about how we can help or schedule a site visit to see what items we can propose for you.
If you have any questions about any of the products or ideas showcased here, feel free to call us or email firstname.lastname@example.org. I’m here and ready to help!
Ann Durso, CEO of Express Sign & Graphics, Inc. has been working in the sign industry since 2000. Her experience includes all facets of sign design, manufacturing and installation. In addition, Ann previously owned Advanced Accounting & Administrative Solutions which provided small business owners with assistance in all areas of their business including; accounting, administration, marketing and organization.[/author_info] [/author]