Project Showcase: Pita Restaurant Grand Opening
“From one family business to another, it has been a great experience working with Ann and her team. The quality of their work is excellent from attention to detail on the proofing processes to installation of our menus. It’s nice to have a do-it-all company in the area!”
Pita Restaurant – Restuarant Signs
Client: Pita Restaurant
Location: Chelmsford, MA
Client Description: Fast . Causal . Greek . Pita Restaurant specializes in the most famous Greek street food, the Gyro! They also offer salads, soup, dinner plates, rice bowls & Baklava! All menu items are home-made with the freshest ingredients, starting with our delicious Pita bread.
Types of Signs
Objectives of Restaurant Signs
To create artwork and signs that would easily inform local traffic that the restaurant specialized in casual Greek food. Also, to design and install the artwork and signs before the grand opening in Fall of 2016.
The Creative Process
The Client had an idea for their logo. We created the Pita sign design using their concept of using the Pi symbol in place of the P in Pita. The blue color was developed with the client because of the blue color in the Olympic symbol and it’s refreshing color. The blue is also carried throughout the restaurant in other features such as a mock window overlooking the eating area that gave a feel of being in a Greek Village.
The wall mural was a concept the owner had to showcase some pictures of his family. The pictures were older and had a nice authentic feel to them. The background used in the mural was developed by our graphic designer using a combination of the Greek Islands and the Greek flag. The photos were imposed over them. The client loved the final result of the mural as it filled a large white wall area and brought reminders for him and his family of their heritage.
We also created a 3’ x 3’ dimensional Pi logo to go over the order area to reinforce the branding. Window graphics with hours and the logo and pylon graphics were also created to complete the project. Once established, we worked with the owner to create the menu board using the colors of the logo and similar fonts to continue branding. The use of Greek versions of the menu items sounded out was created to give customers an understanding of the origin of the food and the proper pronunciation of the menu items
Channel Letter Sign Design and Installation Challenges
Sign Permitting: Our main challenge on this project was a new bylaw in the town that required the calculation of the amount of light output the sign had. With many towns changing their bylaws to better enforce the “Dark Skies” initiative, we will probably run into this again. The problem was the calculation the town was looking for was not possible to provide prior to building the sign. The sign had to be built to properly measure the light output numbers they were looking for. This of course was not possible until the permit was approved.